As a senior designer working on the Microsoft Store Holiday campaign, my responsibilities included interpreting the campaign guidelines for the laptop, accessories, and internet of things categories, as well as creating guidelines and templates for southern hemisphere banners.
However, an illustrated landscape wasn't the answer for every product. Using the snowflakes that were already part of the holiday campaign, I created a "light touch" holiday treatment that kept the holiday look and feel, but worked for products that didn't make sense in a landscape.